What to Post on Instagram as a Small Business

"What do I even post?!" If you've asked that this week (or today), you're not alone. Here are plug-and-play ideas that work for small biz owners—especially if you don’t have time to think about content 24/7.

1. Before & After (Even if it's not visual)
Show a transformation: a process, a story, a customer.

2. Behind-the-Scenes
Show your setup, how you ship, how you create. People love process.

3. Customer Story
Testimonials, screenshots, wins. Instant social proof.

4. Common Mistakes
“What people get wrong about [your niche].”

5. Personal Perspective
Something real. A challenge. A win. A fear. People connect to people.

Want Instagram hook ideas that fit your biz perfectly? InstaGenius has your back.