Instagram Marketing for Beginners: How to Get Views Without Being Cringe

Starting on Instagram can feel like trying to shout into a stadium full of people—while everyone else already has a mic. The good news? You don’t need to be loud, perfect, or do silly dances. You just need a few smart strategies. This guide will walk you through the basics of Instagram marketing—without the cringe.

1. Know Who You’re Talking To

Your content isn’t for “everyone.” It’s for your ideal customer. Get super clear: who are they, what do they need, and what problems are they facing?

2. Focus on One Format First

Reels? Carousels? Lives? Don’t do them all. Pick one. Reels are great for reach, so start there.

3. Use Hooks That Stop the Scroll

Don’t start your video with “Hey guys.” Start with “The 3 mistakes you’re probably making…”

4. Make It About Them, Not You

Every caption, every video—ask, “Why should they care?”

5. Show Up Consistently (Not Constantly)

3x per week with quality > 7x per week with fluff.

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